Ticket volume was growing at roughly 40% year on year against a support team that could not grow at the same rate. First-response time had drifted past twelve hours and was still moving in the wrong direction.
The previous pilot had failed in the way these usually fail: it demoed well on a dozen hand-picked questions and then produced fluent, wrong answers about refunds and contract terms once it met real traffic. Nobody could say how often it was wrong, because nothing was being scored.
The knowledge that support actually relied on was scattered across a public help centre, an internal Notion space and, in practice, four long-tenured agents.